LiTime Launches Its First Global Fun Fishing Contest, Inviting Participants Worldwide to Capture Their Moments on the Water and Share the Joy of Fishing

NEW YORK, Jan. 13, 2026 (GLOBE NEWSWIRE) -- Picture this: a father who hasn’t picked up a fishing rod in years decides, on an ordinary Saturday, to take his family out to a long-forgotten lake. There’s no meticulous plan, no professional technique—just a tangled line, shared laughter, and a family huddled together figuring things out. Maybe they don’t catch the “big one” that day, but the gentle bob of a float, the children’s excited cheers, and the shared moments of joy become treasured memories.

Or imagine a group of old friends reuniting for a slightly chaotic day—casting lines into the trees, returning with empty hooks, and laughing at near-mishaps on the boat. These clumsy, imperfect moments, accompanied by ice-cold beer, high-fives, and hearty laughter, are the stories retold for years.

These aren’t highlights from professional fishing competitions—they are the most authentic, heartfelt moments from the lives of ordinary people. Fishing has never been just about the size of the catch; it’s an escape for adults, a conversation with nature, and a space for emotional connection with family and friends.

A Playground for All Fishing Lovers: LiTime Launches Its First Global Fun Fishing Contest

Fishing tournaments provide experienced anglers with a platform to showcase their skills. Events such as Major League Fishing (MLF) and Bassmaster are specifically designed for professionals, allowing them to demonstrate their expertise while enjoying the thrill and excitement of the sport.

Over the past two years, LiTime, a global leader in new energy innovation, has continuously sponsored MLF, offering support for the dreams of professional anglers. In 2025, LiTime participated as an exhibitor at the Bassmaster Classic Outdoor Expo, showcasing a range of batteries—from the popular 12V and 36V models to the high-performance 16V batteries—providing stable, reliable, and efficient power solutions for the events.

Beyond the professional circle, there is a large community of passionate recreational anglers. For them, fishing is not just a technical pursuit, but a lifestyle and a form of personal expression. Inspired by professional tournaments, LiTime aims to provide support for these enthusiasts as well, creating a dedicated stage for their passion. With this vision in mind, on January 11, LiTime officially launched the “It’s LiTime to Fish Fun!” Global Fun Fishing Contest. This is the world’s first fun fishing event designed for all fishing lovers, combining both online and offline participation.

It's LiTime to Fish Fun_ LiTime First Global Fun Fishing Contest

The contest removes professional barriers and technical pressures, inviting participants to share the happiness of fun fishing in all its forms. It challenges the stereotype that fishing is solitary and quiet, returning fishing to its essence: a celebration of family, friends, and joyful memories across regions, languages, and cultures.

Join the Global Fun and Share a $20,000 Prize Pool

Open to All, Built abound Fun

The contest embraces a relaxed, inclusive approach, inviting participants to share short videos or photos. To participate, users simply register on the LiTime official website, share original fun fishing content featuring LiTime on social media, and tag their posts with #LiTimeFishingFun and #LiTimePower. Accepted content formats include, but are not limited to:

Humorous or creative fishing moments
Fishing lifestyle vlogs
Heartwarming scenes with family, friends, or pets
Showcases of fishing gear
Outdoor camping and fishing experiences
Real-life fishing “fails”

Whether funny, touching, adventurous, or educational, authentic expressions are what this contest celebrates.

Win a Share of $20,000 in Prizes

The contest offers a total prize pool of $20,000, with multiple ways to win:

Popularity Content Awards: Across all platforms, the top three posts by total likes will win LiTime batteries valued up to $1,500, $500, and $300 respectively. The most-liked entry on each platform will receive an “Outstanding Content Award”, featuring cash prizes and LiTime merchandise.
Invitation & Lucky Draw: Every participant receives a basic lucky draw entry, an exclusive product discount of over 10%, and a personal referral link. Additional draw chances are earned by inviting friends—two extra entries per invited friend who places an order, and one extra entry per invited friend who joins the contest. Draws will begin on February 1st and take place every day. Participants have the chance to win LiTime limited-edition battery blind boxes and LiTime merchandise. The total prize value for this mechanism is approximately $15,000.
Global Invitation Leaderboard: The top 10 participants on the invitation leaderboard will share a $2,200 cash prize.

Spanning approximately two and a half months, with open themes, unlimited content formats, and high prize scheme, LiTime aims to create a truly global and fun fishing event, where fishing becomes not just a hobby, but a joyful, shareable experience.

LiTime: Powering Your Outdoor Passions

Some might wonder: why would a lithium battery provider care so deeply about “the joy of fishing”?

Because LiTime believes that exceptional energy technology shouldn’t just sit on a spec sheet—it should actively support and enhance lifestyles. Guided by the mission of “Powering Outdoor Adventures for Generations”, LiTime is committed to providing stable, reliable energy solutions that allow everyone to enjoy their outdoor passions fully.

As a lithium battery specialist with deep expertise in marine and water-based applications, LiTime has long supported fishing boat users around the world. Through countless real-world experiences, the company has witnessed the joy, passion, and meaningful connections behind fishing. These insights inspired LiTime to create a globally interactive platform where everyday anglers can share the happiness fishing brings.

Backed by a portfolio of over 60 battery products and 34 chargers, LiTime has established an industry-leading marine power ecosystem. Through ongoing innovation, LiTime has introduced multiple industry-first solutions: including the world’s first trolling motor batteries (TM series), the first outboard motor batteries (OBM series), the first 16V long-endurance fish finder battery, the first OTA dual-purpose starting battery, and the first 12V/16V waterproof AC-DC charger. This technical expertise and robust product system ensure participants can enjoy worry-free fishing, focusing entirely on fun.

The “It’s LiTime to Fish Fun!” Global Fun Fishing Contest is now officially underway and runs through the end of March. This is more than a contest—it’s an invitation for fishing lovers everywhere to take a break, gather with loved ones, create their own fishing stories, and win exciting prizes. Whether a seasoned angler or a first-time caster, LiTime looks forward to seeing your stories on social media!

About LiTime

Powering Outdoor Adventures for Generations!

LiTime, the energy technology explorer, delivers reliable LiFePO₄ power systems for RV, marine, solar, and off-grid use—energy you can plan on. Guided by Life & Discovery, LiTime combines 16 years of R&D and rigorous manufacturing with 380+ certifications to make lithium energy solutions smarter, safer, more flexible, and more affordable—helping explorers and professionals go farther with clean energy, from dream to plan to journey.

Learn More
Company: LiTime USA/Germany/Japan
Visit: https://www.litime.com
Contact: marketing@litime.com
Contact Person: Hafee Chang
Subscribe:
https://www.facebook.com/litimepower
https://www.instagram.com/litimepower/
https://www.youtube.com/@litimepower

Media contact
Contact: marketing@litime.com
Contact Person: Hafee Chang

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0f3162bf-0291-4078-97f2-543534d41094

It's LiTime to Fish Fun_ LiTime First Global Fun Fishing Contest

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